Our exciting new chapter!

November 18, 2021

Traction on Demand acquires Trineo

Trineo’s focus when choosing our people, projects and partners has always been on shared values. As a certified B Corporation, we’ve carefully selected who we partner with while taking on customers who embody the B Corp philosophy of balancing profit with people and purpose.

As two long-term Salesforce consulting partners and companies with a mutual aspiration to improve the world through our work, Traction on Demand (ToD) and Trineo are a natural fit. Our similar ways of working are rooted in industry best practices, and benefit from a well-aligned philosophical approach to optimising the full business process stack with high-quality digital solutions.

ToD is North America’s largest dedicated Salesforce consulting and application development firm. With 7,500+ successful projects, they develop innovative cross-platform solutions and products for both commercial and nonprofit organizations. Recognized as one of the fastest growing and best managed companies in North America, ToD aims to grow the Salesforce ecosystem by empowering people, enabling organizations, and enriching communities.

Like Trineo, ToD is a B Corporation and part of a growing movement that’s redefining what it means to be successful in business―contributing to employees, planet, partners, and community. Since their inception, they have donated over $3M in services grants to nonprofits and are committed to becoming carbon neutral by April 2022 and climate positive by 2030.

With Trineo onboard, our now combined focus is on accelerating our presence in Australia and New Zealand so that our customers benefit from new economies of scale and expanding capabilities.

What the union of Trineo + Traction on Demand means for our customers

This new phase of our journey empowers us to help customers achieve greater success with more security, speed and efficiency. Combining our considerable knowledge and experience in this space will help us deliver a holistic full-time service offering to our clients that excludes no one geographically and taps into a global pool of expanded expertise.

Integrating and compounding both organisations’ history of deep Salesforce platform and bespoke application development expertise, the acquisition enhances our ability to create elegant solutions for complex business problems at scale. ToD’s “follow the sun” approach also means we can continue to service customers wherever they are in the world with increasing responsiveness to queries or issues.

It lets us continue to infuse business and technology objectives with the right outcomes for our customers, while opening new avenues of technology and process. Leveraging the combined strength of our consultants and technologists to help shape global business objectives means better outcomes, more innovative solutions, and increased efficiencies four our customers.

Together we can do more than we could alone, and we can help more businesses create a greater impact on the world. We’re excited to share more with you about the growth opportunities the fusion will enable, and how the acquisition shapes new technology, services, and expanded service delivery capabilities going forward.

Find us at our new home at Traction on Demand and follow us on LinkedIn for the latest updates!

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