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Creating sustainable positive impact isn’t just something we do, it’s who we are—a founding principle of our company, and something we lean into every day.

man with backpack walking in tall grass with some tools

Our impact pillars.


Community engagement


Grow fast, strong, well, and right


Justice, equity, diversity, and inclusion


Sustainability & carbon neutrality

tractionites smiling at the camera

Community engagement

Our community engagement program, Traction for Good, is designed to strengthen the connection between people, causes, and communities. We accomplish this by:

  • Building capacity through technology.
  • Inspiring Tractionites to give their time, talent, or treasure to causes close to their hearts.
  • Growing social business through community-based initiatives.
  • Empowering kids to code, learn, and explore through classes, camps, and outdoor experiences.
woman in mask collecting groceries in a red bag

Service grants.

Traction for Good's service grants program provides grassroots nonprofits with funds to cover anywhere from 10-100% of a Salesforce transformation project. Since 2013, the program's been helping nonprofits build capacity and do more good, and to date, has provided almost $3M in service grants. Looking for support?

group of Traction Access participants smiling at the camera

Traction Access.

We run our technical upskilling program in partnership with MOSAIC, one of the largest nonprofits in Canada supporting newcomers. Through this program, our team members volunteer their time to prepare participants for the millions of projected new jobs in the Salesforce ecosystem.

Bandit Tour for Good.

Every year since 2013, the Bandit Tour for Good has hit the road in search of good deeds and fun times on an annual, week-long road trip from Vancouver to San Francisco. We have also gone on virtual road trips, taking the Bandit Tour global and helping even more nonprofits in furthering their missions through pro bono consulting.

Groups of kids standing behind bags of garbage

Grow right.

Growing fast, strong, well, and right. It’s recognizing the impact we can make in communities globally. It’s placing sustainability at the forefront of our operations. It’s ensuring justice, equity, diversity, and inclusion form the foundation of all our decisions. It’s about doing the right things as we grow.

Diversity commitment

We’ve pledged our commitment to a diverse workforce by joining the Salesforce Talent Alliance. The recruitment program connects businesses to candidates, while emphasizing building a diverse workforce that directly reflects our community’s demographics.

Small Town Initiative

The idea is simple. Open offices in small or rural communities that have traditionally depended on natural resources. Not only do we create alternative career opportunities, but we also gain a more diverse workforce, making us stronger in numbers, knowledge, and innovation. Moving from scarcity-based economy to ideas-based economy.

University partnerships

We partner with universities to nurture and enable local talent. This includes our partnership with Simon Fraser University (SFU), where together we’re building a certification to help students advance within or transition into the technology ecosystem.

justice, equity, diversity and inclusion: group of smiling Tractionites in pink

Justice, equity, diversity, and inclusion.

In addition to the company-wide commitments we have made to be an inclusive employer and provide a safe space for all, we also hold regular sessions on topics that Tractionites have identified as important to them.

Inclusive hiring

We are an equal opportunity employer and love diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.

Pay Up For Progress

We have joined #payupforprogress and taken the pledge to prioritize pay parity. We have completed a gender compensation analysis and have outlined next steps and goals for our organization.

Salesforce Equality Partner

We are both a Salesforce Equality Partner and part of the Salesforce Talent Alliance, which helps us build a diverse workforce by creating opportunities for new talent around the globe.

Tractionite standing in tall grass holding a bag of dead foliage

Sustainability and carbon neutrality.

Net-zero global CO2 emissions by mid-century. The global scientific community's goal is clear. To support this, we’re committed to becoming carbon neutral by April 2022 and climate positive by 2030. We’re monitoring our GHG emissions and determining reduction and offsetting strategies to hit our targets.

Explore the tech that will get us to our goals.


Carbon Offset Accelerator

Our accelerator provides the ability to track carbon project investments, available carbon credits and associated costs, then allocate those credits to reach net-zero carbon emissions. It can be utilized by anyone using Salesforce Sustainability Cloud.

Learn more

Net Zero Cloud

Transform how your business creates long-term sustainable value with Net Zero Cloud. With clear and easy data analysis and reporting you can anchor sustainability into strategies and operating models.

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How we’re doing good.


in grants to help nonprofits increase capacity.


in donations to causes that are close to Tractionite hearts.


kids taught in coding and philanthropy workshops.


volunteer hours.


pro bono consulting hours during the Bandit Tour for Good.

Tractionite pulling out invasive species on the seashore

We Pledge 1%

This global movement is designed to inspire, educate, and empower organizations and individuals to use business as a force for good.

Learn how we can make an impact with you