Creating sustainable positive impact isn’t just something we do, it’s who we are—a founding principle of our company, and something we lean into every day.
Our impact pillars.
Grow fast, strong, well, and right
Justice, equity, diversity, and inclusion
Sustainability & carbon neutrality
Our community engagement program, Traction for Good, is designed to strengthen the connection between people, causes, and communities. We accomplish this by:
- Building capacity through technology.
- Inspiring Tractionites to give their time, talent, or treasure to causes close to their hearts.
- Growing social business through community-based initiatives.
- Empowering kids to code, learn, and explore through classes, camps, and outdoor experiences.
Traction for Good's service grants program provides nonprofits with funds to cover anywhere from 10-100% of a Salesforce transformation project. Since 2013, the program's been helping nonprofits build capacity and do more good, and to date, has provided almost $3M in service grants. Looking for support?
Bandit Tour for Good.
Every year since 2013, the Bandit Tour for Good has hit the road in search of good deeds and fun times on an annual, week-long road trip from Vancouver to San Francisco. We have also gone on virtual road trips, taking the Bandit Tour global and helping even more nonprofits in furthering their missions through pro bono consulting.
Growing fast, strong, well, and right. It’s recognizing the impact we can make in communities globally. It’s placing sustainability at the forefront of our operations. It’s ensuring justice, equity, diversity, and inclusion form the foundation of all our decisions. It’s about doing the right things as we grow.
We’ve pledged our commitment to a diverse workforce by joining the Salesforce Talent Alliance. The recruitment program connects businesses to candidates, while emphasizing building a diverse workforce that directly reflects our community’s demographics.
Small Town Initiative
The idea is simple. Open offices in small or rural communities that have traditionally depended on natural resources. Not only do we create alternative career opportunities, but we also gain a more diverse workforce, making us stronger in numbers, knowledge, and innovation. Moving from scarcity-based economy to ideas-based economy.
We partner with universities to nurture and enable local talent. This includes our partnership with Simon Fraser University (SFU), where together we’re building a certification to help students advance within or transition into the technology ecosystem.
Justice, equity, diversity, and inclusion.
In addition to the company-wide commitments we have made to be an inclusive employer and provide a safe space for all, we also hold regular sessions on topics that Tractionites have identified as important to them.
We are an equal opportunity employer and love diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.
Pay Up For Progress
We have joined #payupforprogress and taken the pledge to prioritize pay parity. We have completed a gender compensation analysis and have outlined next steps and goals for our organization.
Salesforce Equality Partner
We are both a Salesforce Equality Partner and part of the Salesforce Talent Alliance, which helps us build a diverse workforce by creating opportunities for new talent around the globe.
Sustainability and carbon neutrality.
Net-zero global CO2 emissions by mid-century. The global scientific community's goal is clear. To support this, we’re committed to becoming carbon neutral by April 2022 and climate positive by 2030. We’re monitoring our GHG emissions and determining reduction and offsetting strategies to hit our targets.
Explore the tech that will get us to our goals.
Carbon Offset Accelerator
Our accelerator provides the ability to track carbon project investments, available carbon credits and associated costs, then allocate those credits to reach net-zero carbon emissions. It can be utilized by anyone using Salesforce Sustainability Cloud.Learn more
Transform how your business creates long-term sustainable value with Sustainability Cloud. With clear and easy data analysis and reporting you can anchor sustainability into strategies and operating models.work with us
How we’re doing good.
in grants to help nonprofits increase capacity.
in donations to causes that are close to Tractionite hearts.
as a Certified B Corp.
kids taught in coding and philanthropy workshops.
pro bono consulting hours during the Bandit Tour for Good.
We’re proud to be a B Corp.
As a values-driven and Certified B Corp company, we put people and the environment on par with profit. B Corps consider all of society and not just corporate interests. We've taken this definition to heart and made it a guiding principle in everything we do.
Do you want to measure the impact you're making in your community?
We Pledge 1%
This global movement is designed to inspire, educate, and empower organizations and individuals to use business as a force for good.