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Traction Rec.

Personalize and deepen the experiences of your constituents with Traction Rec, our industry-leading Salesforce product for community centers.

Manage your memberships, programs, facilities, retail store, and financials, all within the same platform and available on any device.

Effortless member experience

Provide members with powerful self-service technology that enables them to interact with you anytime, anywhere, on any device.

Complete member view

Empower your team with a unified member view that visualizes the data they need to deliver personalized experiences.

Unified data and analytics

Gain real-time data visibility into your community center's key metrics with Salesforce's reporting and analytics.

Salesforce for community centers.

More than just a member and program management system, we enable JCC’s, YMCA’s, Boys & Girls Clubs, educational institutions, and rec clubs to create personalized constituent experiences with Salesforce, the world's most powerful constituent-management platform.

  • JCC SF
  • YMCA of San Francisco
  • Boys & Girls Clubs of America

Traction Rec is built for JCCs, with JCCs.

"[After] implementing Traction Rec, we are able to see our constituents total participation in one place. Admins are becoming Analysts and using reporting and dashboards to tell our story - It’s amazing what you can do with all data in one system and can change how you operate!"


- M. Peterson, Director of Data Governance and Internal Controls, JCC SF

Engage more members in your community.

“When the YMCA of San Francisco reflected on the impact we are seeking, it was essential to move to the Salesforce platform and Traction Rec to deepen our relationships with our constituents through robust technology. We called it “future-proofing” our impact to help Bay Area youth access our resources to help them reach their most significant potential."

- Jamie Bruning-Miles, CEO at YMCA of San Francisco

Empowering your mission

“We feel like we’re all in this together, we’re truly one team working towards helping Boys & Girls Clubs of America achieve our mission.”


- Jacky Noden, Sr. Director, Product at Boys & Girls Clubs of America

Explore Traction Rec and all the ways it can enhance what you do