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TRACTION ON DEMAND'S SERVICES BUSINESS IS NOW A PART OF SALESFORCE AND TRACTION PRODUCTS IS NOW A PART OF UNCOMMON PURPOSE LEARN MORE

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Traction on Demand Signs Definitive Agreement for its Services Business to be Acquired by Salesforce

April 01, 2022

*Editors Note: We’re excited to announce that Traction on Demand's Services Business has been acquired by Salesforce! We’re thrilled to be a part of the Salesforce family!

Traction on Demand Signs Definitive Agreement for its Services Business to be Acquired by Salesforce

Traction on Demand and Salesforce have closed the previously announced definitive agreement whereby Traction on Demand’s Services Business has been acquired by partner and global leader in CRM, Salesforce.

With more than 14 years of experience building solutions on the Salesforce Platform, Traction on Demand’s Services Business is a leading dedicated Salesforce consulting and application development firm delivering cross-platform strategies and solutions. In addition to its headquarters in Canada, Traction on Demand has a presence in Australia, New Zealand, India and the U.S.

With Traction on Demand’s Services Business, Salesforce will be able to better provide customers across all industries with products and solutions that meet their specific needs, from financial services to communications and across clouds. Together with Salesforce, and our deep commitment to our industry strategy, customers can go digital faster and transform their industry.

Traction on Demand’s Services Business will become part of Salesforce Professional Services, which along with Salesforce partners, helps customers accelerate their time to value with the Salesforce Customer 360 and build their path to long-term success in this all-digital world.

Traction on Demand's product companies will continue to be offered separately under the brand Uncommon Purpose. A product development company, Uncommon Purpose turns ideas into dynamic business solutions by focusing on the potential of its people. These applications will remain available on the Salesforce AppExchange.

This marks an incredible milestone in the Traction on Demand journey and we’d like to thank you, our valued community, for all your support and partnership.