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Traction on Demand receives 2021 Salesforce Partner Innovation Award for Education

September 20, 2021

Traction Gather recognized for their work with Teachers College, Columbia University in 2021 Salesforce Partner Innovation Awards

Vancouver, BC – September 20, 2021 – Traction of Demand is excited to announce that because of their innovative work with Teachers College, Columbia University their product, Traction Gather, has been named the winner of the Salesforce Partner Innovation Award in ISV for Education.

By leveraging Traction Gather, Teachers College pivoted their new student orientation program to a virtual experience via a rapidly developed engagement hub accommodating 50+ virtual events in under five weeks. The solution provided valuable insights for engagement, reporting visibility for executives, and the ability to host simultaneous events—including the ability to stream live and to stream video content for not only students, but parents and alumni.

The Traction Gather product fits like a glove in the community and the team is excited to make it a central feature in our strategy going forward.John Lombardi, Deputy CIO, Teachers College, Columbia University

Built on Salesforce’s Experience Cloud, Traction Gather enabled Teachers College to effortlessly bring all their virtual events, live streams, classes, programs, tours, and on-demand content into one digital engagement hub. Students were authenticated through Experience Cloud using their CRM persona at Teachers College. In an aesthetically appealing student engagement portal, content could be segmented for specific audiences within Community pages. Traction Gather then fed viewer analytics back to student contact records to provide powerful insights into attendance and engagement.

In under 15 days, Teachers College was able to implement the solution to host their multitude of regular in-person events in a secure, authenticated portal environment with embedded Zoom web conferencing. They hosted:

  • Three days of virtual meetups across ten different departments
  • Doctoral event including keynote speakers with panel discussions
  • Resource Fair for new students
Manu Varma, Principal Strategist, Traction Gather

"In partnering with Teacher's College, Traction Gather has developed a new way of connecting  to students, parents and alumni through live and streaming video built on Salesforce Experience Cloud. We are excited to see how this will further enhance the student experience!"

Read more about how Teachers College, Columbia University went from varsity to virtual and welcomed back over 2,000 students through virtual campus-life events on Traction Gather.


About Salesforce

Salesforce partners such as Traction on Demand are part of the growing Salesforce economy, which according to a new study by IDC, is projected to produce more than 9 million new jobs and $1.6 trillion in new business revenue by 2026. The study finds that Salesforce is driving massive gains for its partner ecosystem, which will see $6.19 in gains for every $1 Salesforce makes by 2026. Salesforce, and others are among the trademarks of, inc.

“Salesforce Partner Innovation Award winners such as Traction on Demand work relentlessly to enable customers,” says Tyler Prince, Executive Vice President, Alliances & Channels, Salesforce. “Salesforce partners are integral to enabling digital transformation and success for customers in our new work-from-anywhere world.”

About Teacher College, Columbia University

Teachers College, Columbia University, since its inception in 1880, remains the oldest and largest graduate school of education in the country. Comprised of ten academic departments and over 100-degree granting programs in education, health, and psychology, and leadership welcoming over 5000 domestic and international enrolled students.

About Traction on Demand

Traction on Demand is North America's largest dedicated Salesforce consulting and application development firm delivering cross-platform solutions and standalone SaaS products. Traction on Demand provides services to support the design, development, implementation and integration of technology and process across commercial and nonprofit organizations. Unlike traditional system integrators, Traction on Demand's mission is to develop and grow the Salesforce ecosystem by empowering people and enabling organizations. Traction on Demand is a proud B Corp.

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