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Episode Six of Waste No Potential Podcast Released - LISTEN NOW


People who are passionate about shared values, creating community and building lasting impact. Meet the leadership team at Traction on Demand.



Greg Malpass, Founder and CEOGreg Malpass, Founder and CEO

Greg Malpass

Founder & CEO

Mike Epner, Chief Operating OfficerMike Epner, Chief Operating Officer

Mike Epner

Chief Operating Officer

Errol Olsen, Chief Financial OfficerErrol Olsen, Chief Financial Officer

Errol Olsen

Chief Financial Officer

Tanya Jarrett, Chief People OfficerTanya Jarrett, Chief People Officer

Tanya Jarrett

Chief People Officer

Chris Peacock, Chief Marketing OfficerChris Peacock, Chief Marketing Officer

Chris Peacock

Chief Marketing Officer

Mike LaVigne, Chief Technology OfficerMike LaVigne, Chief Technology Officer

Mike LaVigne

Chief Technology Officer

Lucas Francis, Chief Revenue OfficerLucas Francis, Chief Revenue Officer

Lucas Francis

Chief Revenue Officer

Lori Williams, President, ServicesLori Williams, President, Services

Lori Williams

President, Services

Neil Patil, President, ProductsNeil Patil, President, Products

Neil Patil

President, Products

Abhinav Keswani, President, Innovation and Bespoke SolutionsAbhinav Keswani, President, Innovation and Bespoke Solutions

Abhinav Keswani

President, Innovation and Bespoke Solutions

Michelle Malpass, Vice-President, CommunityMichelle Malpass, Vice-President, Community

Michelle Malpass

Vice-President, Community

Manpreet Singh, Managing Director in IndiaManpreet Singh, Managing Director in India

Manpreet Singh

Managing Director - India

Samantha Turley, Managing Director in AustraliaSamantha Turley, Managing Director in Australia

Samantha Turley

Managing Director - Australia

Dan Fowlie, Senior Vice President, Salesforce Delivery ANZDan Fowlie, Senior Vice President, Salesforce Delivery ANZ

Dan Fowlie

Senior Vice President, Salesforce Delivery ANZ

Jane Gibson, Vice-President, Industries and SolutionsJane Gibson, Vice-President, Industries and Solutions

Jane Gibson

Vice-President, Industries & Solutions

Vince Liu, Senior Vice-President, OperationsVince Liu, Senior Vice-President, Operations

Vince Liu

Senior Vice-President, Operations

Matt Leahy, Senior Vice-President, Delivery ServicesMatt Leahy, Senior Vice-President, Delivery Services

Matt Leahy

Senior Vice-President, Delivery Services

Canada Best Managed Companies logo above employee group picture

Canada’s Best Managed Companies Gold.

We’re honoured to be named one of Canada’s Best Managed Companies again this year, and now for the fourth year in a row.

"During an unprecedented year, CEOs that prioritized employee well-being positioned their companies to thrive". Editor of Canadian Business

We see leadership potential in everybody.

Career Progression


of senior leadership has been with us since the early, early days.

Professional Development


of leadership development courses available at their fingertips.

Community Spirit


of people have volunteered through Traction for Good.

Technical Leadership


Salesforce certifications (and counting).

Bandit tour written in sand

We love tech but we’re obsessed with change.

We have always loved technology for what it can do. From improving businesses to transforming whole communities, it gives us the ability to create genuine impact.

Got a challenge for us?