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    People who are passionate about shared values, creating community and building lasting impact. Meet the leadership team at Traction on Demand.



    Greg Malpass, Founder and CEOGreg Malpass, Founder and CEO

    Greg Malpass

    Founder & CEO

    Mike Epner, Chief Operating OfficerMike Epner, Chief Operating Officer

    Mike Epner

    Chief Operating Officer

    Errol Olsen, Chief Financial OfficerErrol Olsen, Chief Financial Officer

    Errol Olsen

    Chief Financial Officer

    Jolene Chan, Chief Impact OfficerJolene Chan, Chief Impact Officer

    Jolene Chan

    Chief Impact Officer

    Tanya Jarrett, Chief People OfficerTanya Jarrett, Chief People Officer

    Tanya Jarrett

    Chief People Officer

    Chris Peacock, Chief Marketing OfficerChris Peacock, Chief Marketing Officer

    Chris Peacock

    Chief Marketing Officer

    Mike LaVigne, Chief Technology OfficerMike LaVigne, Chief Technology Officer

    Mike LaVigne

    Chief Technology Officer

    Lucas Francis, Chief Revenue OfficerLucas Francis, Chief Revenue Officer

    Lucas Francis

    Chief Revenue Officer

    Neil Patil, President, ProductsNeil Patil, President, Products

    Neil Patil

    President, Products

    Lori Williams, President, ServicesLori Williams, President, Services

    Lori Williams

    President, Services

    Vince Liu, Senior Vice-President, OperationsVince Liu, Senior Vice-President, Operations

    Vince Liu

    Senior Vice-President, Operations

    Michelle Malpass, Vice-President, CommunityMichelle Malpass, Vice-President, Community

    Michelle Malpass

    Vice-President, Community

    Manpreet Singh, Managing Director in IndiaManpreet Singh, Managing Director in India

    Manpreet Singh

    Managing Director - India

    Samantha Turley, Managing Director in AustraliaSamantha Turley, Managing Director in Australia

    Samantha Turley

    Managing Director - Australia

    Matt Leahy, Senior Vice-President, Delivery ServicesMatt Leahy, Senior Vice-President, Delivery Services

    Matt Leahy

    Senior Vice-President, Delivery Services

    Jane Gibson, Vice-President, Industries and Solutions

    Jane Gibson

    Vice-President, Industries & Solutions

    Canada Best Managed Companies logo above employee group picture

    Canada’s Best Managed Companies Gold.

    We’re honoured to be named one of Canada’s Best Managed Companies again this year, and now for the fourth year in a row.

    "During an unprecedented year, CEOs that prioritized employee well-being positioned their companies to thrive". Editor of Canadian Business

    We see leadership potential in everybody.

    Career Progression


    of senior leadership has been with us since the early, early days.

    Professional Development


    of leadership development courses available at their fingertips.

    Community Spirit


    of people have volunteered through Traction for Good.

    Technical Leadership


    Salesforce certifications (and counting).

    Bandit tour written in sand

    We love tech but we’re obsessed with change.

    We have always loved technology for what it can do. From improving businesses to transforming whole communities, it gives us the ability to create genuine impact.

    Got a challenge for us?