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We increase the impact of mission driven organizations through first-hand industry experience, innovative strategies for transformation, and by truly understanding what it’s like to be a purpose driven organization. Because we are one.

nonprofit Salesforce consulting with Traction on Demand
Current nonprofit challengess

Current nonprofit challenges.

Right now, you’re competing for share of heart (and wallet) with not only other nonprofits but also purpose driven brands. You need to be as powerful at connecting and personalization as they are. We bring commercial learnings and industry-leading innovation to the nonprofit ecosystem to help you deepen relationships.

Stay up to date on the latest trends and innovations happening in the nonprofit sector, sign up for Tech Samaritan, our nonprofit quarterly newsletter.

We help you create impact through a constituent-centric approach.

Personalize marketing and engagement

Create the expected experience.
Your constituent’s expectations are evolving, so should your engagement strategy. Our team will help you increase awareness, build long-lasting relationships and drive engagement through highly personalized omni-channel communication and experiences.

Reimagine fundraising

Drive donor retention and raise more funds.
Harness the power of data and a digital-first strategy to create better engagement. With experience across hundreds of fundraising projects, our team can help you move from a transactional approach to a holistic donor-centric model, that will build relationships and ultimately increase fundraising and drive your mission.

Drive impact

Deliver on your mission.
Enable staff and volunteers to spend less time in spreadsheets and more time on mission. We’ll help you meet constituents when and where they want, online or in-person, through a hybrid program delivery model, while gaining real-time insights to more effectively measure program impact.

Industry leading solutions across any sub-sector.

With 800+ completed nonprofit projects across every sub-sector and 150+ nonprofit consultants, we help transform organizations by uniting organizational strategy with the art of the possible.


Looking to build a united fundraising strategy and more effectively engage your donors, patients, caregivers and communities? As a certified HIPAA Compliant Partner, we can help build a connected, constituent-centric approach that streamlines fundraising, transforms services, and enables a personalized constituent experience.

Human Services

Arts & Culture

Federated Organizations

Customer Highlight

Putting constituents at the heart of the American Heart Association.

Today, the American Heart Association provides more consistent constituent journeys for over a million donors and participants across the country. Since working with us, they’ve gained a single view of their constituents, implemented an enterprise ecosystem and are rolling out personalized constituent journeys and messaging at scale; and this is just the beginning.

A dedicated nonprofit practice.

We’re more than Salesforce implementation partners—we partner with you as trusted advisors, project owners, strategists, and technical experts to ensure your digital transformation sticks.

Strategic support

With any transformation or new technology adoption, we know it’s essential to set priorities and identify how to make the largest impact. We help you build cross-team executive alignment through a strategy rooted in data and industry insights. Then we collaboratively craft a framework that aligns technical solutions with your business objectives to set you up for long-term success.

Explore our strategic services >

Human-centric design

Transformative data and analytics

Seamless integrations

leukemia lymphoma society increased fundraising with salesforce marketing cloud

With Marketing Cloud, we were able to more finely segment our constituent data based on behaviour, which contributed to a 52% fundraising increase...

Christine Butler
VP, Creative & Constituent Engagement, LLS

Traction on Demand not only fixed our acute pain points, they helped us to understand the capabilities of our new platform.

Dave Lamothe
Business Administrator at BBBSAK

I think of where we were four years ago, printing and filing paperwork...and now we’re all online. I’m so glad we went through this transition.

Marissa Astrain
Director of Wish Delivery, Make-A-Wish Arizona
Children playing outside

Significant coordination between Clubs, BGCA, Salesforce, Traction on Demand, and Traction Rec enabled the MyClubHub team to move quickly through the 9 month initial build and implementation.

Jacky Noden
Sr. Director, Product - MyClubHub Boys & Girls Clubs of America.

With their new multi-cloud solution, WCS is able to leverage a 360-degree view of their constituents to provide a more personalized experience.

Achieve maximum ROI and time-to-value with our nonprofit-specific innovations.

Fundraising Accelerator

Traction on Demand’s Fundraising Accelerator ensures a seamless move to the Salesforce platform. It expands on Salesforce’s Nonprofit Success Pack to include tailored tiered data migration offerings and best practice enablement approach to the adoption of Salesforce.

Traction Impact

Traction Impact complements our best practices for fundraising and includes visual icons on account and contact profiles for “at-a-glance” identification of constituents, updated page layouts, links to social accounts and global links.

Traction Receipting

Traction Receipting brings to life the ability for Canadian nonprofits to issue bilingual donation receipts that are compliant with the requirements of the Canadian Revenue Agency.

Traction Propel

Traction Propel offers managed integration solutions for organizations wanting to focus on their business purpose, rather than manage their integration middleware architecture and services.

Learn More

Traction Extend

Nonprofits naturally run as efficiently as possible. Traction Extend builds your organizational capacity by partnering you with Extend Champions from our pool of experts. They become an extension of your internal team, dedicated to unlocking value from Salesforce and helping you find new ways to leverage the platform.


Building positive change on the best technology.


Salesforce Nonprofit Cloud

One integrated platform to help further your mission.
As Premium Partners, Traction on Demand has elevated nonprofit clients from point solutions to a consolidated CRM ecosystem across hundreds of Nonprofit Cloud projects.


Nonprofit Success Pack (NPSP)

Our experts, many of whom have in-house nonprofit experience, are dedicated to empowering your team, increasing time-to-value and helping you drive the most value from your technology investments.


Salesforce Marketing Cloud

Increase awareness, build long-lasting relationships and drive engagement through highly personalized experiences with Salesforce Marketing Cloud. Our dedicated Marketing Cloud team has over 140 Marketing Cloud certifications, including expertise in Customer 360 Audiences, Datorama and Interaction Studio.


Salesforce Experience Cloud

With hundreds of successful Experience Cloud projects under our belt, our experts will help you build a rich understanding of your constituents, so you can deliver the next generation of digital experiences.

Let’s create a powerful change