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High Tech.

We understand the needs of high tech companies―because we are one. We’re not just consultants, we’re product developers. And it’s this expertise that has led to a proven track record of solving the most complex data challenges.

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High tech Salesforce consulting

What’s next for High Tech?

Customers are demanding speed and agility. As early cloud-technology adopters, many high tech organizations are now hindered in their growth by outdated processes and systems and accumulating technical debt.

Introducing the High Tech Playbook: a transformation guide to optimizing your organization’s processes, data and Salesforce investments. The outcome? Exceptional digital experiences that drive scalable growth.

Talk to the experts who speak your language and understand your needs.

Optimize platforms and data governance

Unable to scale? With over a decade of experience in delivering platform optimization success, we’ve developed the accelerators, processes, and offerings to get High Tech companies back on track - faster.

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Streamline lead-to-cash

Burdened with inefficient processes, high amounts of platform customization and bad data? Enable your teams and partners to better serve their customers, preparing them for rapid growth and a fluid market.

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Build a 360-degree customer view

Today, customers expect a personalized, seamless, white-glove experience. Arm frontline support teams with a 360-degree customer view, use AI to make tailored recommendations, and empower customers with a self-serve portal.

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How we work with you to plan, implement, and sustain growth.

Strategic alignment

With large-scale transformations and new technology adoption, we know it’s essential to set priorities and identify how to make the largest impact. We help you build cross-team executive alignment through a strategy rooted in data and industry insights. Then we collaboratively craft a framework that aligns technical solutions with your business objectives to set you up for long-term success.

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Foundational data

Human-centric experience design

Seamless integrations

Speeding up Zoom.

See how Zoom Video Communications used Salesforce Field Service for real-time visibility and reporting for their product installation projects.


Build your future with the best technology in the world.


Salesforce Sales Cloud

Build a better sales experience and drive revenue faster. With customer relationship management (CRM) and sales optimization at the core of our implementation and strategy services, our experts have been bending technology to transform sales organizations since 2007.


Salesforce Revenue Cloud

Increase your bottom line through CPQ and billing software. With 15 Revenue Cloud certified experts and 50+ completed projects, our team is built around people who have owned Revenue Cloud as internal stakeholders. We understand your pain points, creating a roadmap that improves quote efficiency, average deal size, and ROI.


Salesforce Experience Cloud

Enable collaboration with the next generation of customer and partner engagement with Salesforce Experience Cloud. Our experts build personalized portals to streamline collaboration, improve visibility and transform the customer experience.

Females working in the high tech industry


The largest SaaS organizations in the world trust us to build and integrate their solutions on Salesforce. So you can be confident that we have the expertise to deliver on your most complex tech challenges.

We’re all about working smarter.

Relieve the stress of heavy customizations and technical debt with our high tech accelerators, solutions, and managed services.

Traction X-Ray

The Traction X-Ray app combines our depth and breadth of technical experience on the Salesforce platform with our proven digital transformation methodology, to help uncover hidden technical debt, prioritize remediation efforts, and reveal a tangible roadmap for platform optimization.


Traction Propel

Traction Propel offers managed integration solutions for organizations wanting to focus on their business purpose, rather than manage their integration middleware architecture and services. The underlying integration platform and fully managed solutions are designed to be robust and scalable without the significant upfront investment.

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Traction Extend

Traction Extend enhances your organizational Salesforce capacity to help you scale up quickly and efficiently. Our Extend consultants partner with your in-house team to effectively manage your Salesforce instance, stay close to the innovation curve, and adopt new functionality as it’s released.

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Traction on Demand were able to help us intelligently leverage decades of historical data while also getting the systems and processes in place for the next 20 years of growth.

Anthony Schurz
Senior Manager, Growth Marketing at Momentive
FoodMesh helps organizations waste less and feed more

We’re using technology as a means to scale the impact. For us, it’s about connectivity and making sure that people are engaging in a safe and consistent manner.

Jessica Regan
CEO and Co-Founder

Now, dispatchers know exactly where a resource is at any given time and can recognize at a glance what their availability is, making it easy to assign, reassign, and perform other tasks.

Andrew Schlocker
AV Manager, Professional Services, Zoom Video Communications

Overall, Traction was there every step of the way. It felt like they were an extended member of the team, and they drove an incredibly complicated project to completion on time, on budget, and with all stakeholders excited for the outcome.

Nick King
VP of Cloud Marketing at VMware

You bring challenges, we’ll bring solutions