Rethinking education? We’re right by your side.
Declining high school graduation rates. Shrinking international student enrollments. Financial pressures from all sides. Plus shifts in how to engage learners. And higher-than-ever expectations of students, faculty, staff, parents, donors, and alumni. Building more connected human-centric experiences has never been more important for institutions—and we’re here to guide you.
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Building experiences that set you apart.
We help you transform your constituent experience, from prospect to alumni and beyond, through first-hand industry knowledge, innovative digital strategies, and trusted and transparent partnership.
Recruitment & Admissions
The need to improve and streamline the student experience has never been more important, starting in the admissions office. Now you can benefit from real-time solutions that build a full 360-degree student view, enabling you to provide a connected and engaging prospective student journey.
We’ll help you build the systems and processes that will serve as the heart and soul of the digital student journey so you can:
- Leverage real-time insights to ensure you’re delivering the right message to the right person at the right time
- Segment and automate the prospective student journey with artificial intelligence
- Capture touchpoints and micro-moments to build a comprehensive narrative, from prospect to alumni
Student expectations are evolving, so should your engagement strategy. At Traction on Demand, we will help you better understand your students, while removing administrative burden, so you can get back to focusing on helping your students succeed. We’ll help you:
- Build a comprehensive 360-degree view of your students, so you can better support them on their pathway to success
- Create seamless and intuitive experiences for students, faculty, and staff, removing barriers and streamlining administrative tasks
- Utilize data, intelligence, and automation to better support students, identify areas of concern, and take action
Advancement & Alumni Relations
The bar has been raised for digital experiences in every industry, and the shift toward an intentionally designed, high-quality digital engagement approach for alumni relations and advancement offices is a permanent one.
At Traction on Demand, we’re using the Salesforce platform to help universities reimagine their engagement strategy as an intentional digital experience that’s:
- Multi-platform: meets alumni where they are in real-time via email, text, or online
- Personalized: uses a constituent data-centric approach to tailor relevant content to each individual
- Engaging: forges a path to lifelong engagement and giving through timely and targeted communications
- Creative: optimizes the use of technology to enable new virtual experiences
Elevate your advancement operations. We’re an implementation partner for the leading Ascend advancement solution by UC Innovation.
Management & Operations
No aspect of your institution is immune to change, and management and operations are no exception. We can help you streamline through automation and efficient process management.
- Digital infrastructure: Driving enterprise insights and integrations
- Faculty and staff: Reimagining the intranet, employee services, onboarding and communications
- Facilities management: Respond to service at scale and promote sustainability
- Corporate relations: Connect students with employers and increase corporate philanthropy
- Research: Track funded projects, general inquiries, commercialize research, and technology transfer.
- Marketing and communications: Drive enterprise segmentation, prioritization, and marketing intelligence
Our GPA is in. We made the Dean's List.
We’ve walked the halls, too.
Our dedicated practice is made up of people who’ve worked in education and have a passion for making learning and education even better. Our team intimately understands the unique nature of educational institutions as well as today's evolving industry challenges.
Unmatched Salesforce & Education Cloud expertise.
We combine our industry expertise with the best technology in the world to help institutions evolve the next generation of campuses.
With hundreds of Education projects under our belt, we’re experts at implementing Salesforce’s suite of Education Cloud products including Education Data Architecture (EDA), Admissions Connect (AC), and Student Success Hub. As an early access implementation partner who’s also working with Salesforce.org on developing future functionality, there’s no better team to partner with on your next Education Cloud project.
Experience Cloud provides the framework for world class prospective student, student, and alumni engagement portals. Our dedicated Experience Cloud team leads with human centered design, embracing the end users needs to define the optimal digital experience.
Marketing Cloud & Pardot
Create seamless communications between institution and student, anytime from anywhere with Salesforce Marketing Cloud. Our dedicated Marketing Cloud team has over 140 Marketing Cloud certifications, including expertise in Customer 360 Audiences, Datorama and Interaction Studio.
Data, Analytics & Integrations
Data is, and always will be, at the center of true transformation success. From integrations with essential campus systems like the student information system and learning management system, to actionable insights and analytics from Tableau, we’ve got you covered.
“Salesforce is already changing the way in which we’re connecting with our students. It allows us to break down these barriers that we have, giving our staff the opportunity to work together [and to…] access session data, course data, and student details much more easily than we could before”
Web & Database Developer, Faculty of Education, Queen’s University
Taking on your toughest assignments.
We work with you to go beyond standard technology implementations. We develop scalable strategies for your learner journey, so you can reach your institutional goals faster. Need a technology overhaul? We will develop the strategic roadmap that guides your journey.