How Trineo armed Alterra Mountain Company with a digital customer experience
This project was completed by Trineo before our teams became one; but regardless of which name is attached to it, all of our customers can count on receiving the same level of support, dedication, and expertise.
Alterra is a community of 39 iconic year-round destinations, including the world’s largest heli-ski operation. The company owns and operates a range of recreation, hospitality, real-estate development, food and beverage, and retail businesses.
Alterra Mountain Company, a private mountain destination company, is offering an exciting new pass product for winter 18/19 - the Ikon Pass. The Ikon Pass offers access to Alterra Mountain Company’s 13 destinations plus 22 premier partner destinations throughout North America.
Required: an impeccable guest experience
In order to scoop up crucial pre-season pass revenue and give customers the best first impression, Alterra Mountain Company had to offer a bulletproof online purchasing experience. The right solution would offer a modern customer-facing app while integrating disparate, legacy infrastructure on the back end. Scalability would also be critical for handling so much data and activity, plus huge spikes in system demand during price deadlines.
Trineo tackled data flow, scalability, and identity with Heroku
Trineo designed and built the Ikon Pass on Heroku, a powerful component of the Salesforce Platform with an extensive ecosystem for supporting rapid, innovative application development. Trineo built the customer-facing sales application, including a non-trivial checkout experience that handles product catalogs, promotions, guest identity, ancillary products (insurance), configuration (address and card on file) and deferred payment plans. Guests can then use the application to manage their purchased passes. These customer-facing applications are developed with React.
The Heroku-deployed Ikon Pass backend integrates with several 3rd parties, most importantly resort systems. It also uses several Heroku Add-ons including a Heroku Postgres database, New Relic for APM monitoring, Papertrail for logging, and Sentry for real-time reporting.
Trineo’s architecture and Heroku scaled perfectly, handling volume spikes and a 96% increase in orders per minute. In addition, Trineo built out foundational, flexible APIs to extend Ikon Pass’ functionality to other applications and uses. Finally, Trineo built robust identity management functionality that de-duplicated customer records and eliminated the need to re-enter data, making purchasing easier and faster.
“The Trineo team took our strategy and helped frame up the guiding principles and technical approach across the platform. They conducted themselves as if Alterra Mountain Company was their company and their primary concern. Trineo has been more than just a delivery agent; they’ve partnered with us in a manner where they are also our trusted advisor.”Andy Villas, VP of Digital Solutions , Alterra Mountain Company
A strategic advisor for long-term success
Though Trineo designed and built Ikon Pass ecommerce and identity solution, their strategic importance to Alterra Mountain Company is much broader. Andy Villas, Alterra Mountain Company VP of Digital Solutions, says, “The Trineo team took our strategy and helped frame up the guiding principles and technical approach across the platform. They conducted themselves as if Alterra Mountain Company was their company and their primary concern. Trineo has been more than just a delivery agent; they’ve partnered with us in a manner where they are also our trusted advisor.”
The Trineo team presents a complete set of perspectives in working with clients. They work to develop a concept and vision of customer experience, design, and technical architecture. Then they derive and marshal a backlog of work with agile techniques. The end result is a timely and high-quality delivery to production. They finish what they begin.