How FoodMesh is using Salesforce to help organizations waste less and feed more
Do you believe in second chances? When it comes to wasting less, feeding more, and saving money, FoodMesh successfully does all three by giving food a second chance. After learning 1 in 8 families in Canada experience food insecurity and 58% of food produced in Canada is never consumed, FoodMesh’s CEO and Co-Founder, Jessica Regan, identified a problem with steep economic, environmental, and societal costs that she wanted to help address.
Creating a connected network
After witnessing the catastrophic impact COVID-19 was having on the food supply chain and the food security of Canadians, FoodMesh pulled together a unique and experienced consortium of partners across the food, technology and non-profit sector, and all four levels of government to solve a shared problem of food waste reduction, food security and revenue generation.
Part of the consortium was Traction on Demand, who FoodMesh looked to for help scaling their food recovery platform to build and service Canada’s largest online ecosystem of food suppliers, hunger-relief organizations and farmers. The platform needed to help them rapidly connect, coordinate and track the matching of surplus food to organizations that needed it most, safely and cost effectively.
“We’re using technology as a means to scale the impact. For us, it’s about connectivity and making sure that people are engaging in a safe and consistent manner”Jessica Regan, CEO & Co-Founder of FoodMesh
Learning how to pivot after outgrowing their original architecture
Originally, FoodMesh’s business was largely built around an online B2B Marketplace, through which businesses with food they could no longer sell through their usual channels are connected to other businesses as well as hunger-relief organizations and farmers that could put that food to good use. In 2018, they expanded their offering to include the Retail Food Recovery Program, which matched retailers to a network of hunger-relief organizations and farmers to collect and redistribute their unsalable food on a daily basis. However, the program was built on a completely different technology stack to the Marketplace. By not having all the necessary data in one system, FoodMesh’s operations team had to work between multiple data sources and platforms, resulting in wasted time and missed opportunities.
Scaling for country-wide success with Salesforce
To eliminate manual processes, user adoption challenges, and hindered growth, Traction on Demand helped FoodMesh build an architectural framework on Salesforce Sales Cloud, integrated with TaskRay, Mogli, and DocuSign, that would help to unify these different offerings under one single data source.
“We’re able to support 150 stores, across four provinces and we were able to build a network of 2,500 organizations across the supply chain, from retailers, charities, and farmers—all with the same shared goal of helping give food a second chance.”Jessica Regan
This new architecture means FoodMesh’s team can see all of their data in one place, on a single dashboard, ultimately saving time and effort. FoodMesh also has a deeper understanding of their food recovery network and what they need in order to give more food a second chance.