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Traction on Demand is open for business in Winnipeg, Manitoba

September 27, 2021By
image of downtown Winnipeg

If I were to ask you, what are the first things you think of when you think of Winnipeg, Manitoba, what would come to mind?  Would it be the home of the NHL Winnipeg Jets?  How about the fact that Winnipeg is the first place in North America to develop a centralized Emergency Line—now known as 9-1-1.  Or perhaps it would be that Winnipeg is home to one of the largest natural ice skating rinks in the winter, that runs along the Red and Assiniboine Rivers, stretching over 8.5 kilometers.

For me, when I think of Winnipeg, I’m immediately reminded of the deep-rooted sense of pride and love for the city that comes from the people and organizations that make up its community. When Traction on Demand began to explore the possibility of building a team in Winnipeg, we worked with Yes! Winnipeg, Economic Development Winnipeg’s business development team, to ensure all of our needs, and the surrounding community’s needs were being met in the process.

Engaging the community to build long-term impact

Not only was the Yes! Winnipeg team there to support our business expansion and investment, but they brought such kindness and authenticity to the table to help with our decision making. They helped to bridge connections in the province, introducing us to key members of the community like Economic Development Winnipeg, an organization that helped us create jobs in Manitoba; PeopleFirst, an incredible organization focused on cultivating talent locally; and institutions like Manitoba Institute of Trades and Technology (MITT), Red River College, University of Winnipeg, and University of Manitoba.

It was important for us to have meaningful conversations with local stakeholders up front, so we could understand how to best contribute towards maximizing potential within the emerging tech community. We’re pleased to be creating a workforce in Manitoba that’s reflective of the demographics of its community, and so, our hope is that our new region will be 50% women, and 18% Indigenous Peoples within the next 12-18 months. To date, we’ve hired over 35 people into Winnipeg, and we’re very excited to continue building our team of inspiring local talent in this incredible city.

Strength in diversity

"I am fortunate to have found a mentor that guided me to the tech industry, and now Traction on Demand. As we diversify the workforce, we diversify our thoughts, which in turn can lead to an increase in innovation. I am encouraged with the increasing numbers of women in tech, in various roles, that will be the mentors and role models for the future generation of women." - Robyn Yates, Business Solutions Consultant, Traction on Demand

In addition to growing our organization, we’re committed to connecting with our community, by building upon our established programs like Traction Access and Traction for Good. We look forward to continuing to partner with organizations like Tech Manitoba, an industry association that’s helped to connect and create friendships amongst like-minded companies within the province.

To learn more about this exciting opportunity, check out our media release.

Join our Winnipeg team.