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Fast-tracking tech employment opportunities for newcomers to Canada and Indigenous Peoples

February 28, 2020
Group of employees in a conference room listening to manager speak

Another week at Traction on Demand (ToD), another incredible program being rolled out by Traction for Good, ToD’s community engagement and philanthropy arm.

Over the next two weeks, Traction For Good is launching Traction Access, an innovative Salesforce training program that will provide underrepresented groups with the hard and soft skills needed to enter Vancouver’s tech workforce.

Did you know?

Many opportunities in the growing tech sector

“We acknowledge there is a huge underrepresentation of Indigenous peoples and newcomers to Canada in the tech industry,” says Michelle Malpass, VP of Community Performance at Traction on Demand.

“The demand for Salesforce talent is high and the salaries are competitive. There’s so much opportunity in the Salesforce ecosystem and we want to ensure we’re doing our part to open the door for all members of our community.

“Our hope is that Traction Access and other projects like this will inspire the community to take action to close the gaps as the sector continues to grow.”

Traction Access: a quick introduction

Traction for Good partnered with local nonprofit organizations First Nations Technology Council, ISSofBC, Mosaic BC, and YWCA of Vancouver to identify and recruit 20 participants from a pool of 120 applicants.

“The response to Traction Access has been huge. We’re excited to get in the room with these 20 participants and support the next wave of tech workers,” says Greg Malpass, Founder and CEO of Traction on Demand. “We want to help people reach their potential by giving what we're good at, which is increasing human capacity.”

Throughout the boot camp, participants will learn from Traction on Demand’s experts who will support them to achieve their Business Admin Specialist Superbadge from Salesforce, while also training in soft skills and assisting participants to find employment opportunities.

Wrapping up the week, participants will celebrate with a graduation ceremony and career fair with employers from the BC tech sector that are looking to hire. As an added bonus, Traction Access participants who wish to further their studies can take their Salesforce Administrator Certification at no cost.

Participant testimonial

Asif Devji, 2019 program participant and current Cloud Technologist at Traction on Demand, says the course arrived at a key point in his life.

"As a then-unemployed knowledge worker, the program allowed me to build skills, confidence and an ability to work with the Salesforce platform. At the conclusion of the course, I was able to apply for and successfully get a job with Traction on Demand as a Cloud Technologist."

Be a part of Traction Access

Interested in upskilling and learning Salesforce?