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High impact and high value: why TimeToValue is critical to high tech organizations

November 09, 2020

Top sessions for high tech organizations at TimeToValue Conference 2020

In these unprecedented times, High Tech organizations are facing a multitude of challenges as they work to keep up with the technology innovation curve. Leaders are tasked with rapidly building out robust strategies that keep them ahead of their competitors, enable market agility and penetration, whilst staying engaged with their customers and staff.

To help tackle these growing challenges, we’ve built an agenda of High Tech specific sessions for our upcoming TimeToValue Conference to ensure you’re driving the greatest time-to-value in 2021.

Why is Time-to-value important to High Tech?

Time-to-value has quickly become one of the most critical variables in the High Tech space. Achieving a faster return on their technology, transformation and community investments gives High Tech companies an advantage over their peers in a highly competitive industry.

TimeToValue Conference: what’s in it for high tech?

Organizations have constantly faced headwinds to deliver the best solutions year over year. 2020 has amplified this to full. We asked a number of our customers what are the critical topics to focus on that bring solid results. For our High Tech friends, we believe these sessions will give you the best value for your time.

From Admins to CIOs, these High Tech sessions will be filled with valuable content for all levels of audiences. Our sessions will discuss:

  • How to set your future self up for success via a Center of Excellence
  • How to operationalize your GTM strategy
  • Remediating technical debt
  • Powerful impacts of marketing automation
  • Roundtable discussion on how our clients are managing growth on the Salesforce platform

TimeToValue conference: high tech sessions

Organizational Change Management for High Tech Organizations. Building a Center of Excellence

November 18th, 2020 8:00am - 8:40am PT/ 11:00 am- 11:40 am ET

This session drives learnings for high tech companies on how to successfully drive organizational change management and deliver continued success with a Center of Excellence (COE).

Speaker: Tom Gordon, Senior Director, Enablement at Traction on Demand

7 Steps to Operationalize Your Go-to-Market

November 18th, 2020 8:55am - 9:25am PT/ 11:55 am- 12:25 pm ET

In this session, learn how a revenue operations team, automation and processes can help to grow your revenue and scale your high tech business.

Speaker: Dave Nelson, Managing Director at Traction Complete

How to Accelerate Your Technical Debt Remediation

November 18th, 2020 9:40am - 10:10am PT/ 12:40 pm- 1:10 pm ET

In this session, we’ll share how Traction on Demand has supported high tech organizations like yours with technical debt remediation programs and innovative accelerators, to get back to growth—fast.

Speakers: Davis Wong, Solution Engineer at Traction on Demand, Arif Ali, Squad General Manager at Traction on Demand

Enabling Your High Tech Organization to Scale with Salesforce

November 18th, 2020 11:10am - 11:40am PT/ 2:10 pm- 2:40 pm ET

This roundtable discussion will be focused on sharing best practices and insights on managing and maintaining your Salesforce footprint within a high tech organization.

Speaker: Arnold Bernardo, Squad General Manager at Traction on Demand

Marketing Automation in High Tech

November 18th, 2020 11:10am - 11:40am PT/ 2:10 pm- 2:40 pm ET

Join us for a discussion on managing Marketing Automation and Analytics in the High Tech industry. Learn how to leverage marketing automation technology and deliver an omnichannel approach that improves customer engagement and drives pipeline growth.

Speakers: Hamish Hill, Digital Platforms Lead, Cx Marketing at Cisco, Phil Webb, Senior Lead Project Manager at Traction on Demand, Dave Jenkins, VP Data-Driven Marketing at Traction on Demand

About the TimeToValue conference

Traction on Demand’s TimeToValue Conference is our largest event of the year; and our largest ever virtual event! This two-day conference will uncover how organizations can reach their business goals faster—by investing in what matters most when it comes to your people, process and technology.

Attendees will learn from Salesforce experts and customers about the technologies and cloud solutions most relevant to their industry, including Sales Cloud and CPQ, and hear from a hard-hitting lineup of innovative speakers, leaders and philanthropists who are all redinfing how value exists beyond the bottom line.

Learn more about the event and what to expect here.

Your agenda, your way

Once registered for the event, you’ll receive access to the TimeToValue Community. Here, you’ll be able to start building your own unique High Tech TimeToValue agenda – one that’s most relevant to your personalized interests.

Register here to receive your login and start building your agenda.

Driving greater TimeToValue

Whether you're contemplating an investment in Salesforce, looking to establish proper governance and long-term strategy, or looking for insights into what other High Tech organizations are doing to enable scale, our TimeToValue High Tech sessions are a must. We can’t wait to see you there!

Time to Register

With over 65 sessions and 100 speakers over two jam-packed days, TimeToValue Conference is shaping up to be the High Tech event of the year!


Time to relive the magic

All TimeToValue Conference recordings are now available to rewatch! Check out our TimeToValue Community where you can access over 60 sessions.

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