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Reach net-zero carbon emissions with Salesforce

October 19, 2021By
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The scientific community has agreed that we must reach net-zero global CO2 emissions by 2050 to limit global warming to 1.5 °C and safeguard a liveable climate. While everyone must do their part to lower emissions, businesses also have a secondary incentive: achieving better financial results. In their research on budget cuts and sustainability initiatives, Forrester Research noted that “Sustainability pays off in terms of financial results. Sustainability-focused companies have better financial results relative to their peers...sustainability has proven to be essential, not a luxury, and investors are doubling-down on sustainability investments.” (Double-Down On Sustainability Amid The Pandemic Recession, Forrester Research, Inc., August 2020.)

So, where does an organization start when they want to become carbon neutral?

The Science-Based Targets Initiative (SBTi) has outlined the foundations for science-based net-zero targeting in the corporate sector. The framework states that corporations can neutralize greenhouse gas emissions with carbon credits to aid in the transition to net-zero. Once at net-zero, organizations can continue to fund carbon negative projects to sequester equivalent amounts of carbon dioxide as the unavoidable emissions they produce. Carbon credits that are uniquely serialized, issued, and tracked using electronic registries can be purchased from many sources and are often offered through brokers.

It’s clear that to meet the goals of a net-zero future corporations require a means to measure their carbon footprint as well as automatically calculate emissions and carbon credits. Salesforce Net Zero Cloud can reduce carbon accounting audits from months to weeks, but to meet science-based targets and commitments to organizations such as We Mean Business, corporations also need to calculate whether they’ve achieved net-zero emissions.

The Carbon Offset Accelerator for Carbon Credits, Accounting, & Audits

Designed for organizations using Salesforce Net Zero Cloud to measure their carbon footprint, Traction on Demand’s Carbon Offset Accelerator provides the ability to track carbon project investments, available carbon credits, and associated cost. These credits can be allocated to specific Scope 1, 2, or 3 emissions to reach a net-zero carbon emission status.

Traction on Demand has been building Salesforce sustainability solutions since 2018 resulting in a Partner Innovation Award in 2019 for our work with Salesforce Sustainability. Our work extends the capabilities of Net Zero Cloud to include carbon credit tracking and allocation. Now, sustainability analysts can easily offset their organization’s carbon emissions with confidence.

With the Carbon Offset Accelerator you’ll be able to:

Purchase Carbon Credits

For the first time ever you can purchase carbon credits directly from within Salesforce when you use the Carbon Offset Accelerator. From Salesforce you’ll be sent to a purchasing web page. Once you make your purchase, the details about your carbon credits including the project and developer will automatically be recorded in Net Zero Cloud.

Track Carbon Projects

As corporations transition to net-zero, they will begin to purchase carbon credits to invest in projects such CarbonCure, the Bundled Solar Power Project or the Darkwoods Forest Carbon Project. Our accelerator helps sustainability analysts track all the critical details, like developer, registry, and type of carbon projects they are exploring or have invested in.

Record Carbon Contracts

Details of carbon credit investments from a carbon project are captured in carbon contracts. This includes the total credits purchased, issuance date, cost, retirement date, and the amount allocated. Most importantly, the status of the carbon credits is tracked to define whether the credits are available to offset any emissions accrued by the corporation.

Allocate Carbon Credits

Once emissions data has been collected and validated, the Carbon Offset interface can be used to allocate available carbon credits and offset emissions by scope or type (e.g. commercial buildings or data centers). The Carbon Offset Accelerator will then automatically calculate net emissions and cost totals making forecasting and communicating budget needs straightforward.

carbon offset accelerator dashboard

Additional Enhancements

Traction on Demand will do more than just install the Carbon Offset Accelerator to your Net Zero Cloud instance. By working one on one with our team, we’ll be able to make unique modifications, integrate the systems you need, and optimize your workflow to help your organization get one step closer to reaching net-zero carbon emissions.

While we specialize in Salesforce, we believe that as a corporation that it’s our responsibility to do what we can to help the planet. And, we want to help you do the same.

Traction on Demand’s Carbon Offset Accelerator

If you’d like more information about our Carbon Offset Accelerator, chat with one of our Net Zero Cloud experts.

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