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How nonprofits can leverage the power of Salesforce Community Cloud to impact social change

March 26, 2020By

Whether it’s creating positive outcomes for young people, curing life-threatening diseases or ending human trafficking, many nonprofits and their constituents attribute their success to leveraging the power of community and togetherness. During these times, where everyone’s dealing with a distributed community, there’s a greater need to feel and be connected with those that share a common goal or mission.

Just a few months ago, nonprofits secured their budgets for 2021 and were gearing up for major fundraising events and galas. They were busy stewarding major donors and working intimately with their boards on key funding strategies. Many of these interactions and events were intended to be in-person, not to mention the services provided to their communities (i.e. a community center, hospital or counselling services).

The need to come together is now greater than ever before, yet recent events are compelling us to shift and pivot in ways we never imagined - and to do so at rapid speed.

What is Salesforce Community Cloud?

Salesforce’s Community Cloud enables nonprofits to connect constituents in powerful ways, regardless of geographic location, in real-time. The platform allows them to build and nurture relationships with partners and funders and collaborate with constituents in a targeted manner. Ultimately enabling them to provide needs-led information to key audiences quickly and efficiently.

Below are just a few examples of how nonprofits can leverage Community Cloud during these difficult times while also enabling them to be better positioned once COVID-19 diminishes.

Engage and strengthen your community through collaboration

Create a secure platform where constituents with common interests can collaborate and share best practices and knowledge with each other.

For example:

  • Create a community of volunteers where all requests for help, supplies and donations are accessible in one place.
  • Enable a group of CEOs or regional leaders to share information on how they’re dealing with certain crises or situations.
  • Build a community for board members where critical information can be disseminated, reviewed and voted for in one place.

Social intranets

Community Cloud allows you to create a collaborative workspace where everyone can provide updates, surface ideas and get answers to questions all in one place.

For example:

  • Use a social intranet to create one place where your workforce can collaborate on fundraising efforts as a team. Campaigns often involve multiple people, with many moving parts. Community Cloud is a great way to coordinate efforts to ensure maximum efficiency.
  • Create an intranet for your workforce where you are able to share information across the organization. This could involve getting real-time feedback to solve a challenge or collaborate on an upcoming event or project.

Member communities

Member Communities are a great way to connect a group of people with a shared interest who wish to offer knowledge and best practices. These communities are private and typically branded.

For example:

  • A youth serving organization may have a need to share best practices around child safety. A member community allows them to share and receive feedback on key assessments and procedures with other organizations. Feedback is stored in one place and can be voted on by the community members in a more efficient and secure manner than online surveys or email.
  • Our own Traction Enable is Member Community where users collaborate together on project status, requirements, cases, action items, risks/issues, decisions, and other project artifacts to ensure the combined team is always aligned.

Partner communities

Partner Communities are a great way to connect with boards, volunteers or donors. These are private groups that allow members to collaborate and share information within the confines of a secure group on a need to know basis.

For example:

  • Nonprofits could leverage this capability by connecting with major donors (corporate or individuals) to coordinate fundraising efforts during major crises or disasters. The partner community enables nonprofits to quickly and efficiently mobilize donors, coordinate activities and prioritize funds for those who need them most, all within a secure group.

Looking for a little inspiration on how nonprofit organizations use Salesforce Community Cloud? Check out one of our latest nonprofit Community Cloud implementations with the American Marketing Association.

We know it’s a tough time for nonprofit organizations right now. We’re getting creative, looking for new ways to lend a helping hand and perhaps alleviate some of your pain points. If there is any way that we can help, please don’t hesitate to get in touch.

Talk to a nonprofit Community Cloud expert

At this time of uncertainty, we’re doing everything we can to lean in and support you.

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