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B Corp Month: Our favourite B Corp moments

March 09, 2020By
trees in a forest

A global movement of people using business as a force for good.B Corporation

March is B Corp Month! Thirty-one days dedicated to celebrating organizations that put people, purpose and planet on par with profit. To kick off the month we’ve rounded up some of our favourite companies and initiatives from across North America that are doing their bit to make our world a better place.


Image: Patagonia
smiling woman handing jacket with patches to another woman

We’re in business to save our home planet.Patagonia

We love Patagonia for a number of reasons - one being its incredible products (many of which can be seen walking around the Traction on Demand office on any given day), and another is the environmental efforts that led to it being named a UN Champion of the Earth in 2019.

While Patagonia has an endless list of noteworthy B Corp Month initiatives, one of our favourites is the Worn Wear program. This sustainability initiative allows customers to purchase used clothing, recycle their clothing in a responsible way, or repair their own Patagonia products (either themselves or through Patagonia’s repair services). Ultimately, that means keeping Patagonia products in action longer to reduce their environmental footprint.

Save on Meats

Image: Save on Meats
Being hungry sucks.A Better Life Foundation

While we don’t like to play favourites, it’s hard to not love everything about Vancouver-based Save On Meats. Originally opened as a butcher shop in 1957, Save On Meats (in partnership with A Better Life Foundation) relaunched in 2011 as a social-enterprise diner dedicated to empowering upward mobility through food security.

Each day, the organization provides approximately 1,000 high quality, nutritious meals to women and children fleeing violence, street-entrenched youth, and those living well below the poverty line. Read more about their incredible initiatives including The Greasy Spoon Diner and Plenty of Plates here.


Image: Burton
a bunch of people in ski gear jumping off a snowy ground


Practices that are good for the world, are good for us.Burton

Snowsports are close to the hearts of many here at ToD, so when we heard Burton became the first snowboard company to receive the B Corp certification in late 2019, we were ecstatic.

Burton has a long list of incredible B Corp initiatives including their environmental advocacy with Protect Our Winters, eco-conscious manufacturing practices and women in leadership programs, however one of our favourites is The Chill Foundation.

This youth-focused program removes all barriers to accessing boardsports by providing youth with everything they need to get involved in the sport, at no cost. The nonprofit program consists of experiential learning activities, reflection, and discussion, paired with boardsport lessons.


Earth Day Post on @tentree Instagram
green block instagram card that says "double tap to plant a tree"
We motivate and encourage environmental stewardship through earth-first apparel.tentree

tentree is an outdoor clothing company, where for every product you buy, the company plants ten trees (great brand name right!?). Aside from laying claim to the third-most liked Instagram post of all time, tentree’s planting programs not only reforest the earth but also help rebuild communities around sustainable local economies.

Since its inception, tentree has planted over 41 million new trees and has the goal to reach 1 billion by 2030.

Traction on Demand

Give what we're good at.Traction on Demand

Of course, we couldn’t write this B Corp Month list without giving ourselves a small shout out.

We became a B Corp in 2013 to keep us accountable, differentiate ourselves from competitors, attract incredible people, and to benchmark our performance for continuous improvement. Here are our top B Corp highlights of the year:

1. Time For Good

“Do more good.”

We truly believe that the greatest impact we can have is to give what we’re good at, as well as give Tractionites the opportunity to support causes close to their hearts.

In 2019, ToD launched Time For Good, a program that provides Tractionites with two days a year to dedicate towards doing good. Team members can volunteer with any nonprofit organization close to their heart or join in on one of many ToD organized opportunities. Over the past 12 months, more than 50 per cent of Tractionites have utilized their Time for Good hours.

2. Traction Baby Benefits

“We want to ensure family and career can run parallel.”

We can think of few things more important in life than family. As such, earlier this year we introduced the Traction Baby Benefit to ensure Tractionites have the time and flexibility to welcome their children into the world. The new initiative offers a fully paid 12-week benefit to run alongside national parental leave programs for all new parents. These benefits are available to both caretakers of a new child, as well as adoptive and non-gestational parents.

3. Bandit Tour for Good

“We help nonprofits become efficient so they can spend more time doing good.”

For the seventh year in a row, Traction on Demand’s Bandit Tour for Good made its way from Vancouver to San Francisco en route to Dreamforce. This year’s tour was the biggest yet. Over six days, ToD Bandits provided pro-bono Salesforce services and Bandit Acts of Kindness — from cooking and serving to teaching and cleaning — to 18 inspiring nonprofits.

Watch the incredible mini-documentary about the 2019 tour from our friends at Vidyard, “Good Mileage."

4. Traction Access

“Our hope is that Traction Access and other projects like this will inspire the community to take action to close the gaps as the sector continues to grow.”

Traction For Good, our community engagement and philanthropy arm, has launched Traction Access. This innovative Salesforce training program will provide underrepresented groups with the hard and soft skills needed to enter Vancouver’s tech workforce.

Throughout the two-week boot camp, participants will learn from Traction on Demand’s experts who will support the participants to achieve their Business Admin Specialist Superbadge from Salesforce, while also training in soft skills and supporting participants to find employment opportunities. Wrapping up the week, participants will celebrate with a graduation ceremony and career fair with employers from the BC tech sector that are looking to hire.

5. Employee Stock Ownership Plan

Our Employee Stock Option Program (ESOP) empowers people to act and think like owners. It fosters an entrepreneurial spirit where decision making occurs at all levels and new ideas are continuously embraced and adopted. ToD has always been an employee-first company; if we’re well taken care of, we’ll take great care of each other, our customers and the community.

Over the past year ToD has grown exponentially, and with it, so has ESOP. This year we celebrate a record amount of Tractionite owners at ToD!

Join us

Want to join us at Traction on Demand and be a part of the global B Corp community?

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